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How To: Assess Your Digital Media Initiatives
Digital media can be a great way to drive awareness of a new campaign or product, encourage visitors to your website to complete key performance indicators (KPIs) or even increase sales. Bottom line:...
View ArticleAll the Rage: Geo-Conquesting
A Pew Research Study found that the average adult looks at their mobile phone 41 times per day. That number skyrockets to 109 times per day for young adults. People are actively involved with their...
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AdWords Geo-Targeting Gets More International
Google recently announced updates to location targeting set to impact international searches. The changes, set to roll out the week of November 11, allow ads to be served across country borders and...
View ArticleCapitalizing on 2014′s Top Client Buzzword
As we dive headfirst into November, a lot of recent conversations within our firm have surrounded 2014 planning and strategic digital marketing recommendations for the coming year. One resounding theme...
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Why Google’s Broken Promise Could be a Good Thing
It was nearly 10 years ago that Marissa Mayer, then VP of Search Products and Experience for Google, committed to never letting Google turn into a website that jams as many seizure-inducing banner ads...
View ArticleFacebook Advertising Influence on Paid Search Success
In recent years, Facebook advertising has experienced growth not only in the sheer number of advertising options, but also in the amount of dollars that are spent on this platform. As it’s grown, many...
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Meet DuckDuckGo: the Internet’s Privacy Search Engine
Imagine this scenario: one day while mining referral data (which you do often because, after all, you’re a data-driven marketer!), you come across a site with a funny kids’ game name: DuckDuckGo....
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Keeping up with Paid Search: Review Extensions
Back in October, Google rolled out third-party review extensions to all advertisers, releasing it from beta. These extensions serve to provide advertisers with the ability to show potential users...
View ArticleCall Tracking: Choosing a Technology Provider
Previously we wrote about the virtues of implementing a call tracking program. Call tracking can be applied to virtually any form of marketing and helps to bring clarity and direction to a marketing...
View ArticlePaid Search: Positively Using Negatives
Being a digital marketing firm, we frequently perform audits of paid search accounts. We’ve seen about every way – good and bad – a Google AdWords account can be organized. When it comes to keyword...
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